The Task
Produce a Quadriptych (four images) to illustrate your answer to each question above. Design your four images as a grid and save as one image. This is a relatively quick exercise but all final images must be considered in how they communicate and answer the questions. Your Quadriptych should be posted onto the ideas wall to be shared with your course-mates. Please also email to your online tutors and module leader and post on your blog before the webinar.
Who are you? (Name, background, influences, what makes you you?)
What is it that you do? (Showcase a pivotal project or moment in your practice)
Where are you? (geographically and does this have an impact on how you work?)
Why Design? (What does design mean to you? What does it do?)
In response to this week’s Task.
This week I was asked to create a Quadriptych-With each of the featured panels illustrating one aspect of my identity.
In response to this task, I had begun by reflecting on who I was and how that had impacted my practice as a Graphic Designer. This proved to be challenging in a number of ways, primarily due to not having undertaken such an exercise in some time, however, beginning with my graduation in 2008 I began to reflect on the formative events in my life during the subsequent years, and consequently, how they had influenced my approach to the creative-process-Asking myself, How had those events altered my thought-process and views on contemporary practice, and had that translated into the work that I produce, today?
The outcome, I feel, answers the brief successfully and presents a comprehensive overview of who I am and how I choose to practice, today. Going clockwise from the top-left hand corner, we can observe the response to each of the questions.
We begin with the question of Who am I? A question that I had answered, by proposing that I am a culmination of all those that had come before me, in doing so I had explored the notion of identity acting as a conduit for the people and events of the past-with the individual being the most recent incarnation of that chronological progression. Are we just an echo of our fore-bares?
The second panel is comprised of a poster that I had created in response to the question of identity and depicts the processes that I apply to my work, both in a professional capacity and in the pursuit of personal projects. This process has changed considerably in recent years, with the introduction of collage, photography and digital-artwork-all serving to create a visual-narrative that presents the viewer with a rich tapestry of ideas.
Panel Three explores my relationship with the landscape, and how growing-up in a rural community had informed the aesthetic in my work. And panel Four conveys my desire to explore a subject beyond the surface-level. Using the image of a degraded poster to communicate this intention, visually.
JohnPrinceBranding 